Story Artist | Dahra's Portfolio

Live Ops Production and Analysis

Live Events are monthly in-game special events that are a product of the art and design department collaboration. Our goals are to create Live Events that follow the market trends to attract new users as well as to increase retention.
- Beyond that, Google App Store and Apple Store may feature a game based on the quality of its LEs, which increase visibility and promote user acquisition.

Work in collaboration with Data and Design team to identify best-performing skins/features to improve and build on.
Schedule and manage assets from Art Team 3 months in advance to prepare marketing materials.
Collaborate with QA and Devs to playtest and bug bash to ensure LE is fully functional 2 months before release.
Localize events in all supporting languages, and work with Marketing for SEO optimization.
Work with 3rd parties to send marketing assets to increase visibility.

New skins received positive player feedback, and LE were featured on App Store consistently one week after release.
Retention rate increased 15% after a major bug bash performed in September.
Stacky Bird saw an increase in being Featured in App Store, which led to 20% increase in user acquisition.

Screenshot of Figma, space where all marketing assets were added for review and QA.

Screenshot of Excel, where tracking of localizations, art assets and marketing assets were kept track of.

As an introductory project, I was tasked with creating a new mode for the game Pictoword that would match the theme but appeal to new players.

Our goal was to create something familiar for users but challenging. Looking at trending word games, Design and Production worked together to write a Game Design Document and assign tasks to the Dev team,
I led multiple rounds of playtesting and UIUX checks were required to make sure the new game mode felt as an extension of Pictoword.
I coordinated with marketing new assets to promote in app store to increase user acquisition.
I noticed retention would drop after day 2, so I added a reward system to increase Day 7 Retention.

D7 Retention increase by 10%.
During an AB test using the UIUX assets used for Pictoswap, the assets had a higher user acquisition so we added it to the other game modes.
This learning experience helped me become familiar with the whole pipeline and how to effectively keep track of assets within multiple departments.

Assisted in creating a marketing plan for Snake.io release in Nintendo Switch as well as working with Marketing and Art Team in the approval and scheduling of assets.

Compared social media of trending games and recent releases to analyze what gets the best engagement.
Created a 3-week schedule leading up to the release, where a posts get more frequent as Launch date approaches.
Approved art assets and social media captions from Art department and made sure they matched the specs for all social media platforms.
Collaborated and supervised the release of posts with marketing team.